THe Investment.Enjoyment.Legacy MODEL

---

 Institutional investment. Emotional impact. Lasting value.

 The IEL (Investment Enjoyment Legacy) Model applies institutional-grade investment discipline to film and television while explicitly valuing the emotional and cultural power of stories.: IEL is a structured way of aligning capital, audience enjoyment and long-term legacy in a single framework

T he modelIEL is built to feel familiar to professional investors: clear structures, defined risk frameworks and transparent economics. The difference is that this discipline is applied to a portfolio of film and television projects selected through the IEL lens.

• Portfolio
  We focus on building balanced portfolios rather than a single investment that promises unrealistic returns. Slate design, budget ranges and project mix are all managed deliberately.
   
• Clear economics and governance
  Capital recoupment, premium, producer participation and IEL’s performance-linked share are all defined upfront. Investors understand where they sit in the waterfall. The model is overseen external regulated partner to ensure compliance and governance.
   
• Data-informed, not data-blind
  We use market data, historical comparisons and modelling tools to frame expectations around revenue, risk and time horizons – but always in combination with experienced human judgement.
   
• Lean and aligned
  IEL is intentionally light on overhead. Fees, participation and upside are structured so that IEL only wins sustainably when investors do.
   

What differentiates us:
The same level of thought you would expect in a private equity or specialist alternative non-correlated investment – applied to a film and television strategy built around enjoyment and legacy.

The emotional engine of financial and cultural value

Most approaches to media investment treat audience enjoyment as a hoped-for outcome. We see it differently. When stories genuinely move people, they tend to travel further, spark conversation, invite repeat viewing and retain value over time.

Emotion is not separate from performance. It is often the reason performance endures.

Stories that resonate, not just sell

We look for projects with emotional truth and a clear connection to their audience. Stories that resonate don’t simply find viewers; they stay with them.

That lasting connection is what supports word-of-mouth, long-tail value and cultural relevance beyond first release.

Thoughtful insight, applied with care

Alongside financial analysis, we pay close attention to the inner workings of a story: character journeys, emotional arcs, themes and tone — and how these elements are likely to land with particular audiences.

This is not about reducing feeling to formulas. It is about being attentive and intentional: understanding what a story is trying to do emotionally, and whether its creative choices support that aim.

Emotionally intelligent storytelling

We care about how stories feel when people watch them — the emotional journey they take audiences on, how moments land in real time, and what lingers after the credits roll. Not as theory, but because films that offer a clear, satisfying emotional experience tend to be remembered, talked about and returned to.

Blending creative and audience perspectives

Where it adds value, we draw on creative experience and audience understanding to help shape projects whose emotional tone is clear and deliberate — something audiences feel instinctively, rather than something left to chance.