FOR CREATORS AND PARTNERS

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The IEL Model is designed for producers, filmmakers and industry partners who understand that successful projects must be both creatively distinctive and commercially grounded.

Our focus is on disciplined selection and thoughtful oversight throughout development and production — not on speculative, “lottery-ticket” approaches to financing.

IEL operates as a selection, portfolio and oversight partner. We work alongside regulated investment providers and established industry professionals who may choose to apply the IEL Model within their own structures.

We are interested in projects where story, character and craft are matched by a clear understanding of audience, market context and route to revenue.

Clear creative proposition

Strong characters, a compelling hook and a coherent emotional journey for the audience.

Commercial coherence

Budgets that are appropriately scaled to the project’s realistic market potential, with ambition supported by pragmatism.

Defined audience and market

A credible view of who the project is for, how it reaches them and how it sits within the current film and television landscape.

Multiple revenue pathways

Potential across domestic and international theatrical, broadcast, streaming and ancillary or library exploitation — avoiding reliance on a single outlet.

Legacy potential

Projects capable of retaining value over time through re-licensing, catalogue strength or ongoing cultural relevance
 

At the heart of the IEL Model is a structured and selective evaluation process that spans both creative and commercial dimensions.;

• Script and material assessment
  Structure, pacing, character, theme and clarity of proposition.
   
• Budget and schedule realism
  Assessing whether the creative vision can be delivered within the proposed cost and timeline.
   
• Packaging and market positioning
  Attachments, target buyers, territories and comparable projects.
   

• Cost control and variance against approved budgets
   
• Delivery risk, contractual frameworks and recoupment structures
   
• Sales, distribution and exploitation strategy across relevant windows
   

The objective is to ensure that creative ambition and financial structure reinforce one another, rather than pulling in opposite directions

IEL works collaboratively with established industry participants, including:

• Sales agents and distributors
   
• Broadcasters and platforms
   
• Legal, financial and structuring specialists
   
• Other media companies and strategic partners
   

Our role is to bring the Investment – Enjoyment – Legacy perspective into discussions around projects, slates and structures — while partners contribute their own specialist expertise and, where applicable, their regulated roles.